If you have been watching the CJ Cup on the PGA Tour this weekend, you have witnessed something you have never seen before.
No, not Shadow Creek Golf Course in Las Vegas. That ultra-, ultra-, ultra-exclusive golf course has been on television before as the site of The Match between Tiger Woods and Phil Mickelson.
What you are seeing for the first time in a PGA Tour event is live betting odds. And not just running on a crawl at the bottom of the screen or quietly tucked along the side of the picture. These are odds that are being promoted and talked about and updated on a live basis.
As the PGA Tour and other sports begin understanding that there might be a revenue source with accepting gambling as part of the sports fan’s experience, the organizations have started forming partnerships with gambling companies. ESPN and other sports outlets have also begun airing shows devoted